Fair Trade and the Triple Bottom Line Philosophy – The Great Canadian Woman

September 15, 2020

22 Comments

Debbie van Grieken

+ Follow

Fair Trade and the Triple Bottom Line Philosophy

There is no better time then now to get educated about the Fair Trade Business model that has been putting equal rights and inclusion at the forefront of conscientious consumerism for years. When I started my Fair Trade skin care line Moyaa Shea I knew I would be doing business differently. Traditional male dominated business has been focused on one thing only the Bottom Line. In business, often the most important point or bottom line of the company relates to its financial statements – specifically the profit or loss number.
If a company or business has a large profit it is considered successful. But what happens if a business makes lots of money but treats its workers and our planet poorly? Is it still successful? Is it fair?
When you hear the term Fair Trade or see a product with the Fair Trade symbol on it, it means that the business thinks about more than just the financial bottom line. It cares about the people and the planet as well as the profit. This is called the Triple Bottom Line Philosophy. People, Planet, Profit.
Fair Trade businesses like Moyaa Shea care about people. They make sure that children are not forced to work and make products. Instead they help children especially girls to stay in school and get a good education. Making sure that women and children have the same equal rights as men is a top priority.
They make sure that workers are paid fairly and on time so they can pay for the things they need. They hire people who have a harder time getting jobs like people with disabilities or people with little education. This takes the charity element out of the equation and restores dignity and empowers others by providing equal opportunities in the work force
Moyaa like other social enterprises care about our planet. They don’t want to pollute or misuse resources. Often these businesses give back in many different ways.  Some plant trees to replace resources they use for example. They find environmentally friendly ways to package their products. They recycle and reuse! Moyaa makes the difficult decisions to ensure that the environmental footprint and impact is as low as it can be. At Moyaa we find innovative ways to help ensure the communities that we work with can continue and ensure that future generations have the tools necessary to succeed. Moyaa  helped to purchase a charcoal making machine that takes agricultural waste and converts it into charcoal for cooking so that no trees are destroyed. This is especially important for Moyaa as Shea Butter comes from a fruit of the Shea Tree. Reseeding and educating about conservation will ensure that there are opportunities for future generations to thrive .
Fair Trade businesses still care about profit. They need to make money in order to stay in business, and make it sustainable – which means it can last for a long time. This is important so that all the workers can continue to live healthy and happy lives.
Businesses that apply fair practices work hard to develop good relationships with their suppliers. They know that workers count on them to make good decisions so that their product will continue to keep them employed.
You might be wondering right now, how can I help?  The good news is you can help in many ways. In fact you the consumers are very important! When you spend money on things that you need or gifts that you want to give to the special people in your life, you can choose products that are Fair Trade! Then you are a part of the movement. You are telling the world that you support the Triple Bottom Line, and the businesses that practice it. When you become a conscientious consumer and pay attention to how companies source their ingredients and products and how they treat their workers or supply chain you send a clear message about how you want to see businesses operate.
People, Planet, Profit! Now that’s a good investment!
What’s your favourite fair trade product?  Tell us about it in the comments below, or connect with us on social media. www.moyaasheabutter.com

 

 

22 replies on “Fair Trade and the Triple Bottom Line Philosophy”

I know that Fair Trade is good, but I love reading exactly why it’s the better choice. It’s so interesting and hopeful! Moyaa is doing great things to improve the world, in very bleak times.

I fully support any business focused on the triple bottom line, especially when run by a local woman offering amazing products so thoughtfully made like Moyaa.
My favourite products are the unscented shae butter, the uplifting, grounding and unscented soaps and most recently the new candles. They perform very well, are perfect for all of the skin types in my family and I never worry about unwanted ingredients.
Well done Moyaa! And thank you!

I’m learning more and more about the fair trade world everyday! I’ve been using Moyaa Shea products for just over 2 years now, and it’s completely changed my life! I used to get headaches daily and take some super hard medications for it. Now, I was with their peppermint soap, then spray on the peppermint mist, then use the Shea on my face, and I use the peppermint oil in a roller ball around my neck and the crown of my head daily. Lastly, I diffuse Peppermint, spearmint and eucalyptus in my office. I know that sounds like a lot of peppermint! Lol, but ya Nostradamus of taking harsh medications daily, I now use Moyaa products as apart if my daily preventive routine. I rarely get a headache now. Not only is Moyaa amazing because she is running triple bottom line business that is changing lives across the globe, but her products change my life daily! Thank you Moyaa, Debbie keep us the amazing work! 💖🙏🏽

Thank you to Debbie for continuing to educate us as consumers on why Fair Trade is so important and how we can help by making a choice in the way we spend our money to support people and our plant before profit. I will definitely be supporting and advocating for Moyaa in any way I can, a Fair Trade business that operates with a triple bottom line philosophy with an amazing product will get my vote any day!

This is EXACTLY why we are so proud to partner with Moyaa as one of our top raw ingredients suppliers. The hard work that Debbie does behind the scenes to ensure PEOPLE are truly taken care of is not only inspiring but incredibly powerful. These days integrity in business (especially in the beauty / body care category) is hard to come by. Moyaa is doing everything they can to change that. Couldn’t be more grateful to have met Debbie and to be in collaboration together; she is truly one amazing human.

This is EXACTLY why we are so proud to partner with Moyaa as one of our main raw ingredient suppliers. These days, integrity in the beauty industry is hard to come by. The incredible and hard work that Debbie does behind the scenes putting PEOPLE first is so inspiring. So grateful to collaborate, work with and learn from Debbie xx

Thank goodness for business that puts people before profit. Not only is the product wonderful, but so is the story behind Moyaa Shea butter. Helping others and knowing that every small beginning is what creates big change and transforms lives for the better. That’s what Moyaa Shea butter is doing. Moyya Shea butter is amazing for my skin, helps repair my hands with the extra hand washing and using sanitizer on them. Even helps tame my hair.

I love my lavender shae butter! I make sure I restock before it runs out! It works wonders for my feet, in which I rub some on just before bedtime.
Debbie, thank you for educating us about fair trade. It is essential that all the workers involved are treated with dignity, respect and fairness.

Great read on the Fair Trade business model and how these enterprises use innovative ways to do good for the people and the planet. Truly admire Moyaa Shea’s commitment to create a positive impact on the communities they work with, the people they employ, and to care about the environment they operate in t!
Way to go Debbie 🙌🏻

I’m all for supporting a business that focuses on the triple bottom line!! Moyaa products are safe for all skin types and made with all areas of Fair Trade in mind. My favourites are the lavender shae butter and the mint soap. Love that I’m supporting a local business with such amazing products and overall values!! Thanks Moyaa!!

I’m learning more and more about the fair trade world everyday! I’ve been using Moyaa Shea products for just over 2 years now, and it’s completely changed my life! I used to get headaches daily and take some super hard medications for it. Now, I was with their peppermint soap, then spray on the peppermint mist, then use the Shea on my face, and I use the peppermint oil in a roller ball around my neck and the crown of my head daily. Lastly, I diffuse Peppermint, spearmint and eucalyptus in my office. I know that sounds like a lot of peppermint! Lol, but ya Nostradamus of taking harsh medications daily, I now use Moyaa products as apart if my daily preventive routine. I rarely get a headache now. Not only is Moyaa amazing because she is running triple bottom line business that is changing lives across the globe, but her products change my life daily! Thank you Moyaa, Debbie keep us the amazing work! 💖🙏🏽

AMAZING is the word that always comes to mind when I think of Moyaa and Debbie. As a proud Moyaa partner, I love having these award winning products in my shop and sharing their story with clients. Debbie is a role model within her industry and I’m so grateful to be learning from the best.
P.S. My favourites are anything peppermint!! 😊

Love fair trade products! Each one of us can make a difference in our world, and buying fair trade products is a great way to impact others in a positive way. Debbie is a kind, compassionate woman and I am proud to be a Retail Partner with Moyaa knowing that not only are my customers getting a top quality fabulous product, but also helping a community support themselves and their families. Win Win!

Awareness and education on the triple bottom line, amazing! I feel empowered as a conscious consumer through this article. Great job Debbie!!

Thank you Debbie for making a difference in this world! I love the products and feel good knowing they are ethically sourced.

Moyaa 100% cares about the people and the planet! It’s consist of amazing fair trade product and they are consistently trying to improve their products and give back, all while reducing their environmental impact! Overall an amazing company that I couldn’t live without.

I’ve always know Fair Trade was a good outlet but never truly understood exactly what went into making a company “fair trade”. Thanks for the education, I hope more companies can follow suit and adopt this model. Imagine what the world would be like if everyone cared about equality, helping the betterment of mankind rather than the almighty dollar. Greed overtakes goodness everyday and it saddens me to see what we are leaving for our children 🙁 I will continue to support Fair trade and hope more people follow suit!

Thank you so much Debbie for your insight. Moyaa Shea has such important values and your customers can feel proud to purchase from your business.

Comments are closed.